QMRA United Kingdom
Quality Mark Responsible Affiliates (QMRA): WHO IS QMRA?
Quality Mark Responsible Affiliates (QMRA) is an initiative that has been set up after a successful launch of a Quality Mark (Keurmerk Verantwoorde Affiliates, in short: ‘KVA’) for the Dutch iGaming market: kva.nl. A short summary of the developments regarding KVA:
- On April 1, 2021, the Dutch Online Gambling legislation came into effect. The Dutch Online Gambling market opened on October 1, 2021.
- Online casinos in the Netherlands must adhere to strict laws and regulations. When outsourcing activities (such as affiliation), operators must also be able to demonstrate that affiliates comply with these laws and regulations.
- KVA performs extensive compliance checks for online casino affiliates who want to be compliant with the legislation, and who want to close deals with licensed online casinos.
- In the Netherlands, big names such as tombola and bet365 have already recognized the value of KVA.
- At the moment KVA is the only successful Quality Mark in the Netherlands. Developments continue and this requires expansion.
The above was sufficient reason to set up a Quality Mark for the United Kingdom, with a similar construction. Why the choice for the United Kingdom? Many connections have already been made within the UK from KVA. QMRA was therefore a logical next step. Also, XY Legal Solutions (xyls.nl), the mother company of KVA and QMRA; has extensive knowledge regarding UK Online Gambling laws and regulations.
Why apply for QMRA?:

Proven concept:
The QMRA Organization also successfully launched a Quality Mark in the Netherlands: 45+ affiliates, 5+ operators.

Thorough Compliance Checks:
The QMRA Legal Team will do thorough compliance checks of your Affiliate Site, and will write reports on it.

Professionalizing the Casino Affiliate Market:
Carrying the QMRA Quality Mark Logo together with other Casino Affiliates will improve the Casino Affiliate Market in terms of professionalism.
How does QMRA work?
The practices for a responsible Online Casino Affiliate
The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships with licensed gambling providers. The online casino affiliate is required to comply with all the points below.