QMRA United Kingdom

Quality Mark Responsible Affiliates (QMRA): WHO IS QMRA?

Quality Mark Responsible Affiliates (QMRA) is an initiative that has been set up after a successful launch of a Quality Mark (Keurmerk Verantwoorde Affiliates, in short: ‘KVA’) for the Dutch iGaming market: kva.nl. A short summary of the developments regarding KVA:

On April 1, 2021, the Dutch Online Gambling legislation came into effect. The Dutch Online Gambling market opened on October 1, 2021.
Online casinos in the Netherlands must adhere to strict laws and regulations. When outsourcing activities (such as affiliation), operators must also be able to demonstrate that affiliates comply with these laws and regulations.
KVA performs extensive compliance checks for online casino affiliates who want to be compliant with the legislation, and who want to close deals with licensed online casinos.
In the Netherlands, big names such as tombola and bet365 have already recognized the value of KVA.
At the moment KVA is the only successful Quality Mark in the Netherlands. Developments continue and this requires expansion.

The above was sufficient reason to set up a Quality Mark for the United Kingdom, with a similar construction. Why the choice for the United Kingdom? Many connections have already been made within the UK from KVA. QMRA was therefore a logical next step. Also, XY Legal Solutions (xyls.nl), the mother company of KVA and QMRA; has extensive knowledge regarding UK Online Gambling laws and regulations.

Why apply for QMRA?:

Proven concept:

The QMRA Organization also successfully launched a Quality Mark in the Netherlands: 45+ affiliates, 5+ operators.

Thorough Compliance Checks:

The QMRA Legal Team will do thorough compliance checks of your Affiliate Site, and will write reports on it.

Professionalizing the Casino Affiliate Market:

Carrying the QMRA Quality Mark Logo together with other Casino Affiliates will improve the Casino Affiliate Market in terms of professionalism.

How does QMRA work?

First of all, it is good to point out that QMRA is not just a ‘sticker’ that is given because we like your casino affiliate website. Several legal consultants work within our organization who will look specifically at your website. The following steps are followed:

Step 1: The Affiliate submits the affiliate site(s), through the contact form below. We work according to the ‘per website principle’: the affiliate applies per website. This way we can be sure that we have looked at the site that has our Quality Mark on it.

Step 2: Affiliate will receive general information about the application procedure from us, and will pay an invoice of 1125 Euro, or 935 Pounds.

Step 3: Our Legal Team will conduct a thorough compliance check of the offered Affiliate site(s). An extensive report will be written, based upon UK Online Gambling legislation (which has been summarized in the QMRA Code).

Step 4: Most likely, the first report will contain feedback on compliance. We will send the report to the person responsible, and our legal team will assist wherever possible.

Step 5: The Affiliate will process the feedback, after which our legal team will set up another report during the second compliance check. If everything is in accordance with the QMRA code, the Affiliate will receive the second report (which can be shared with operators/partners), explaining in what way the Affiliate works compliant to the legislation. The Affiliate will also receive the QMRA Logo Pack, with permission to place the logo (with hyperlink to the QMRA website) on the Affiliate Website(s).

In some cases, a third compliance check/report is needed. The Affiliate will not be charged more than the original sum for this.

Step 6: The Affiliate can have the logo present on the Affiliate website(s) for a year. After this year, extension is possible. Our legal team will then conduct a full compliance check (with report), for which an invoice of 725 Euro (or 610 Pounds) will be sent. During the time the Affiliate is part of QMRA, random checks will be conducted by our legal team at any moment.

The practices for a responsible Online Casino Affiliate

The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships with licensed gambling providers. The online casino affiliate is required to comply with all the points below.