Quality Mark Responsible Affiliates (QMRA) Europe

Proven concept

The QMRA Organization also successfully launched a Quality Mark in the Netherlands: 100+ affiliates, 10+ operators.

Thorough Compliance Checks

The QMRA Legal Team will do thorough compliance checks of your Affiliate Site, and will write reports on it.

Professionalizing the Casino Affiliate Market

Carrying the QMRA Quality Mark Logo together with other Casino Affiliates will improve the Casino Affiliate Market in terms of professionalism.

Affiliate marketing for the iGaming sector

Affiliate marketing for the iGaming sector is an activity that involves a lot of compliance.

In virtually all regulated markets within all regulated international markets, additional rules are imposed on marketing. Operators are required to adhere to these rules, and so are the affiliates (also known as partners). For operators, it is essential to conduct compliance checks before initiating a partnership. But what if there is an extra incentive for operators to initiate this collaboration? A quality mark can be very helpful in this regard. And that’s precisely what QMRA does:

QMRA operates within various international markets. Affiliates from these different markets can apply to QMRA. Click here to access the application form.

  • Subsequently, a compliance check is conducted. This check is performed based on the applicable legislation in the respective country.

  • The affiliate receives a feedback report containing information about compliance.
  • The affiliate addresses the feedback, the QMRA team reevaluates the website, and upon a positive outcome, the affiliate is awarded the quality mark! This mark can then proudly be displayed on the affiliate’s website.

Experience-based quality assurance services for International affiliates

The concept of QMRA doesn’t come entirely out of nowhere. The organization behind QMRA, the Netherlands-based company XY Legal Solutions, has successfully established a Dutch affiliate quality mark called the ‘Keurmerk Verantwoorde Affiliates (KVA).’

KVA was established in September 2021, approximately a month before the regulated Dutch iGaming market opened. The RAS has proven to be a great success for the Dutch market:

Het Keurmerk Verantwoorde Affiliates (KVA)
  • More than 100 affiliates joined KVA over the years;
  • Numerous operators recognized KVA for their affiliate operations (among which LeoVegas, bet365 and tombola);
  • KVA has become a household name for the Dutch iGaming sector.

After KVA, a version of QMRA was previously launched for both the UK and Belgium. Several affiliates and providers also joined there.

With the experiences in our arsenal, QMRA is well-positioned to once again become a household name at the European level. Our high-quality compliance procedures and commitment will contribute to the reliability of International affiliates.

For Dutch affiliates: QMRA is not available for the Netherlands, as KVA is available there. Applying for KVA can be done easily on the KVA website.

QMRA is more than just a logo

Behind QMRA, there is a team of legal specialists. Applicants for QMRA can rely on actual compliance checks of their websites. These checks are conducted annually, in addition to random sampling. This demonstrates that an affiliate with QMRA operates in accordance with the applicable legislation within the respective jurisdiction.

How does QMRA work?

So, QMRA is not just a ‘sticker’ that is given because we like your website. Several legal consultants work within our organization who will look specifically at your website. The following steps are being followed:

Step 1:

Step 1:

Submit your affiliate site(s).

The Affiliate submits the affiliate site(s), through the contact form below. We work according to the ‘per website principle’: the affiliate applies per website. This way we can be sure that we have looked at the site that has our Quality Mark on it.

Step 2:

Step 2:

Receive info, pay to apply.

The Affiliate will receive general information about the application procedure from us, and will pay an invoice of 695,00 Euro (per website) (and 595,00 if three or more websites are offered).

Step 3:

Step 3:

Legal team checks.

Our Legal Team will conduct a thorough compliance check of the offered Affiliate site(s). An extensive report will be written, based upon the relevant Online Gambling legislation (summarized in the specific market codes).

Step 4:

Step 4:

Act on initial feedback.

Most likely, the first report will contain feedback on compliance. We will send the report to the person responsible, and our legal team will assist wherever possible.

Step 5:

Step 5:

Improve, get second check.

The Affiliate will process the feedback, after which our legal team will set up another report during the second compliance check. If everything is in accordance with the relevant QMRA code, the Affiliate will receive the second report (which can be shared with operators/partners), explaining in what way the Affiliate works compliant to the legislation. The Affiliate will also receive the QMRA Logo Pack, with permission to place the logo (with hyperlink to the QMRA website) on the Affiliate Website(s).

Step 6:

Step 6:

Display our logo, renew optionally.

The Affiliate can have the logo present on the Affiliate website(s) for a year. After this year, extension is needed. Our legal team will then conduct a full compliance check (with report), for which the going rate is 695,00 Euro as well (595,00 Euro for three websites or more).

To sum it up…

Are you an affiliate operating within one of the iGaming markets supported by us? Demonstrate that you operate in accordance with the law and are reliable by joining QMRA. We are committed to assisting you in reaching a higher level!

Mission, vision and strategy of QMRA

Creating a safe and trustworthy affiliate iGaming industry for various markets.

Self-regulation among iGaming affiliates is an important step towards healthy industry compliance standards.

By conducting thorough and frequent compliance checks, QMRA functions as a valuable tool for iGaming affiliates in demonstrating compliance.

The Advisory Board of the KVA

The Dutch Quality Mark for affiliates, KVA, has an advisory board of industry specialists. Where the members of the advisory board are officially connected to KVA, the team behind QMRA is the same as the team behind KVA. This means that we benefit from insights we receive from these valued advisory board members.

Yvon Jansma

Director Centrum voor
Verantwoord Gokken

Yvon Jansma
Yvon Jansma

Director Centrum voor
Verantwoord Spelen (CvVS)

Peter-Paul de Goeij

Director Dutch
Online Gambling Associatie

Björn Fuchs

Chief Digital Officer
Janshen-Hahnraths Group

Peter-Paul de Goeij

Director Netherlands

Online Gambling Association

Peter-Paul de Goeij
Björn Fuchs

Chief Digital Officer
Janshen-Hahnraths Group

Björn Fuchs
Anne-Jaap Snijders

Owner at Book of Sports

Anne-Jaap Snijders

latest news & insights

Explore QMRA’s News & Insights, unraveling iGaming affiliate marketing intricacies with a keen focus on compliance.