The practices for a responsible online casino affiliate in Argentina

The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships within Argentina licensed gambling providers. The online casino affiliate is required to comply with all the points below.

1. Compliance with Licensing and Channeling Objectives

• Affiliates are only authorized to promote online gambling operators that are licensed by the relevant regulatory authority in the specific province where the license has been issued.
• The promotion of unlicensed operators is strictly prohibited. If an unlicensed operator is referenced, it must be explicitly stated that the operator is not licensed in Argentina or that the operator is can only offer their services legally within a certain province.
• All advertising content must present accurate, objective, and non-misleading information regarding the services of the licensed operator.

2. Responsible Advertising Practices

• Affiliates must ensure all marketing and advertisement activities are aimed at people aged 18 and above.

• Advertising must not target vulnerable groups, including minors, individuals that have self-excluded themselves from gambling, or those with (a beginning) gambling addiction.
• Affiliates must incorporate clear warnings about the risks of gambling addiction and provide links to responsible gambling resources for self help.

3. Content design and consumer protection

• All advertising content must be truthful and must not exaggerate potential winnings from online gambling. Additionally, the risks associated with online gambling must be clearly disclosed on the website.

• Affiliates must not suggest that success in games of chance is determined by skill or strategy, as these games are entirely governed by chance.
• Gambling must not be depicted as a common or glamorous activity, nor as an essential aspect of leisure.
• All advertising must be designed to protect consumers, particularly those at risk, by adhering to strict consumer protection guidelines.

4. Promoting responsible gambling

• Affiliates must provide detailed and accessible information about responsible gambling on their platforms such as addiction support services and such as Argentina’s guidance telephone number (BAP and/or CABA). Such resources must be easily identifiable to consumers for example through the footer of the website or through a dedicated responsible gambling webpage.

• Pages containing responsible gambling information must not include blatant promotional materials or affiliate links.