The practices for a responsible online casino affiliate in Hungary

The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships within Hungary licensed gambling providers. The online casino affiliate is required to comply with all the points below.

1. Licensing and Channeling Objectives

  • Affiliates are only permitted to promote online gambling operators licensed by the Supervisory Authority of Regulatory Affairs (originally called the “Szabályozott Tevékenységek Felügyeleti Hatósága”, also known as the SZTFH).
  • Promotion of unlicensed operators is strictly prohibited. If an unlicensed operator is mentioned, it must be clearly stated that the operator is not licensed in Hungary, their services are illegal, and they are inaccessible within Hungary.
  • All advertising content must provide accurate, objective, and non-misleading information about the licensed operator’s services.

2. Responsible Advertising Practices

  • Affiliates must ensure all marketing materials display a visible 18+ warning, indicating gambling is restricted to individuals over the age of 18.
  • Advertising must not target vulnerable groups, including minors, individuals with self-exclusion, or those with gambling addiction.
  • Affiliates must incorporate clear warnings about the risks of gambling addiction and provide links to responsible gambling resources, such as Hungary’s self-exclusion platform and support organizations.

3. Content Design and Consumer Protection

  • Advertising content must not exaggerate potential winnings or depict gambling as a guaranteed source of income or a solution to financial difficulties.
  • Affiliates must not imply that success in games of chance is based on skill or strategy, as such games are governed purely by chance.
  • Gambling should not be portrayed as a common or glamorous activity or presented as a typical or essential part of leisure.
  • All advertising materials must provide truthful, clear, and factual information about gambling services, ensuring no deceptive practices .
  • Advertising must be designed to protect consumers, particularly those at risk, by adhering to strict consumer protection guidelines.

4. Promoting responsible gambling

  • Affiliates must provide detailed and accessible information about responsible gambling on their platforms, including links to self-exclusion tools and addiction support services. Such resources must be easily identifiable to consumers .
  • Pages containing responsible gambling information must not include promotional materials or affiliate links .

QMRA is more than just a logo

Behind QMRA, there is a team of legal specialists. Applicants for QMRA can rely on actual compliance checks of their websites. These checks are conducted annually, in addition to random sampling. This demonstrates that an affiliate with QMRA operates in accordance with the applicable legislation within the respective jurisdiction.