The practices for a responsible GR online casino affiliate

The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships within Greece licensed gambling providers. The online casino affiliate is required to comply with all the points below.

1. Channelling objectives

• The affiliate is only allowed to advocate for online gambling operators licensed by the Hellenic Gaming Commission (HGC internationally or EEEP in Greece). Advertising unlicenced operators is prohibited.
• Content advertising licensed gambling operators must objectively describe and/or illustrate the licensed gambling operator and its offering.
• In the event an unlicensed operator is mentioned it should be purely objective and factual, stating that the operator does not have a license in Greece and that their services are not available and prohibited in Greece.

2. Responsible Advertising Practices

• The affiliate must include a prominent 21+ warning on all website pages and communications, ensuring that individuals younger than 21 are clearly discouraged from gambling.
• The affiliate shall not target vulnerable groups, including minors, people under the age of 21 and those suffering from gambling addiction and consumers which have self-excluded themselves from playing games of chance.
• The affiliate must contain warning phrases in its advertising about the risk of gambling addiction.
• The affiliate is prohibited from directly advertising RNG games on their website and social media platforms.
• All advertisements must mentions the HGC/EEEP.

3. Balanced and Responsible Content Design

• The affiliate must ensure a particular strict level of consumer protection when advertising for online gambling. Therefore, advertising must always be aimed at consumers that have reached the age of 21 and be truthful and non-deceptive.
• Advertising should not encourage consumers their active participation in games of chance by presenting them as usual or projecting a positive image in relation to the fact that the profits are intended for activities of general interest.
• Advertising should not increase the force of attraction of online gambling through highlighting misleadingly significant profits.
• The affiliate must avoid suggesting or implying that gambling is a solution to personal or financial problems or is a means to provide income or is an alternative for work instead of a form of amusement.
• The affiliate must not imply that the player can somehow get better results by skill or any other means and that the game is not purely subjected to chance.
• The use of influencers, well/known or famous people is prohibited when their key demographic is under the age of 21 or this category is easily reached by this person. Advertising using influencers is also prohibited in any way, in case of trivializing or glamorizing gambling risks or normalizing online gambling for the public.

4. Supporting Responsible Gambling Initiatives

• The affiliate is required to provide comprehensive and easy-to-find information about responsible gambling on its website. This content should include links to resources for self-exclusion and support services available in Greece, such as those offered by gambling addiction help organizations.
• The affiliate must provide users with links to gambling addiction resources, including a link to the HGC/EEEP and the e-ASSOS platform.
• No advertising or promotional material should be present on pages dedicated to responsible gambling information.