The practices for a responsible online casino affiliate in Romania

The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships within Romania licensed gambling providers. The online casino affiliate is required to comply with all the points below.

1. Compliance with Licensing and Channeling Objectives

• Affiliates are only permitted to promote online gambling operators licensed by the National Gambling Office (originally called the “Oficiul național pentru Jocuri de Noroc”, also known as the ONJN).
• Affiliates are strictly prohibited from promoting or directing traffic to operators that do not hold a Romanian license. If an unlicensed operator is mentioned for informational purposes, the affiliate must clearly state that the operator:
  • is not licensed in Romania,
  • provides illegal services under Romanian law, and
  • is inaccessible to users located in Romania,
• All advertising content must provide truthful, objective, and non-deceptive information about licensed operators and their services, as required by the consumer-protection rules.

2. Responsible Advertising Practices

• All marketing materials must include a clear 18+ warning, showing the contents and services are strictly prohibited for minors.
• Advertising must not target minors, individuals with self-exclusion status, or persons known or likely to be affected by gambling addiction.
• Affiliates must include warnings about the risks of gambling addiction, provide links to responsible gambling tools such as Romania’s self-exclusion systems, and offer references to support organizations authorized or recognized by the ONJN.

3. Content design and consumer protection

• Advertising content must not exaggerate potential winnings or depict gambling as a guaranteed source of income or a solution to financial difficulties.
• Affiliates may not suggest that success in games of chance results from skill or strategy.
• Gambling must not be portrayed as glamorous, common, or essential to leisure. Affiliates must avoid presenting it as a typical or aspirational lifestyle activity.
• All promotional materials must present clear, accurate, and factual information, without misleading claims or deceptive practices.
• Marketing must prioritize consumer protection, especially for vulnerable individuals, by respecting ONJN requirements and the consumer-safety rules.

4. Promoting responsible gambling

• Affiliates must offer visible and easily accessible information on responsible gambling. This includes providing links to self-exclusion tools, such as the Autoexcludere system of the ONJN, offering contact details for relevant support organizations, and presenting clear explanations of responsible play principles. All such resources must be easy for users to find, understand, and utilize, ensuring that players are properly informed and supported in maintaining healthy gambling habits.
• Pages dedicated to responsible gambling must remain strictly informational and may not contain any promotional materials, affiliate links, bonus banners, or operator advertisements. These pages should exist solely to protect consumers and to provide educational content, ensuring that individuals seeking help or guidance are not exposed to marketing or incentives that may encourage further gambling.