Gambling Affiliate Compliance Across QMRA’s 19 Active Markets

This article provides a detailed reference for affiliates working across the 19 markets covered by a QMRA code. It combines the QMRA framework with regulatory requirements and enforcement context from official and independent sources.

Argentina Gambling Affiliate Compliance

Argentina gambling affiliate compliance reflects the country’s provincial regulatory system. The provincial level controls gambling regulation rather than a national authority, so affiliates cannot rely on one federal regulator. Each of the 24 provinces, including the Autonomous City of Buenos Aires, issues and enforces its own license. An operator licensed in Buenos Aires province therefore does not automatically have permission to serve players in Córdoba or Santa Fe. For Argentina affiliate compliance, affiliates need to check which province a campaign targets instead of asking only whether an operator holds an Argentine license.

Regulator	Age threshold	Self-exclusion / helplines	Market structure
No single national body; 24 provincial authorities	18+	BAP (Buenos Aires province), CABA (capital)	Provincial licensing Argentina, license required per province

Requirements under the QMRA Argentina framework:

• Marketing must stay accurate, objective and non-misleading, without suggesting that skill can influence chance-based outcomes.
• Advertising cannot exaggerate potential winnings and must explain the risks associated with gambling.
• Affiliates cannot target vulnerable groups, minors, self-excluded individuals or people with addiction tendencies.
• Responsible gambling information, including BAP and/or CABA numbers, must appear in the footer or on a dedicated page without promotional material.

Provincial licensing remains an active process rather than a settled national system. Santa Fe opened a new online licensing round for 2026, which shows why affiliates need to keep checking provincial gambling license Argentina status instead of treating it as a fixed list.

Australia Gambling Affiliate Compliance

Australia gambling affiliate compliance operates under the Interactive Gambling Act 2001, with the Australian Communications and Media Authority (ACMA) overseeing the relevant rules. The regulated online market permits wagering on sports and racing. Australian law prohibits online casino games, poker and in-play sports betting for every operator. A licensed operator badge therefore does not prove that affiliates may legally promote every product the operator offers.

Regulator	Age threshold	Self-exclusion	Permitted product
ACMA	18+	BetStop (national register)	Sports/race wagering only

Australia affiliate compliance rules from the QMRA framework include:

• Content must describe licensed operators objectively, and affiliates cannot combine gambling imagery with alcohol.
• Marketing cannot imply guaranteed wins or present gambling as financial relief or part of a celebrity lifestyle.
• People under the age of 18 cannot appear in gambling advertisements.
• Affiliates aged between 18 and 24 cannot appear while actively gambling in promotional material, which creates a separate restriction for younger promoters.
• Affiliates must make a working BetStop self-exclusion link and gambling-harm support resources easy to find.

ACMA also runs an active blocking programme targeting offshore casino and in-play betting websites. It regularly blocks illegal gambling websites and can issue formal warnings to promoters and influencers who breach the Act.

Belgium Gambling Affiliate Compliance

Belgium gambling affiliate compliance falls under the Kansspelcommissie / Commission des jeux de hasard and includes broad advertising restrictions. Since the 2023 reform, the rules largely confine promotional material to paid search results within a licensed operator’s own search programme. Blog posts, comparison pages, social content and other material published outside paid search must remain objective and factual.

“Gokken kan verslavend zijn. Stop op tijd! Meer info op stopoptijd.be”

Belgium affiliate compliance rules require affiliates to display this warning together with the applicable age limit in both the header and footer. They must also provide a separate Responsible Gambling page without promotional material. The minimum age is 21 rather than 18.

Independent research into the 2023 restrictions found that exposure to gambling advertising measurably dropped after the ban. Researchers have also questioned whether the Kansspelcommissie has enough resources to meet its enforcement responsibilities. That provides useful context when assessing how regulators supervise the rules in practice.

Requirements at a glance:

• Promotional content remains restricted to paid search, while other content must stay objective and factual.
• Affiliates cannot present gambling as a solution to financial problems or praise risky gambling behaviour.
• The mandatory warning and Responsible Gambling page must appear without promotional framing.
• Marketing cannot target vulnerable groups or people under 21.

Brazil Gambling Affiliate Compliance

Brazil gambling affiliate compliance operates within a relatively new regulatory framework. The regulated betting market, known as Bets, took effect in 2025. The Secretaria de Prêmios e Apostas (SPA) under the Ministério da Fazenda administers the system, as confirmed in the government’s own 2025 rollout announcement. Because the framework only recently came into force, Brazil affiliate compliance rules may continue to change as regulators develop the system further.

Regulator	Effective since	Age threshold	Standout requirement
SPA / Ministério da Fazenda	2025	18+	Addiction warning must cover 10% of ad size

Under the QMRA Brazil framework:

• Marketing cannot portray gambling as socially desirable, a route to success or an alternative to employment.
• Affiliates cannot use sexual content, culturally offensive material or inaccurate odds.
• “18+” or “Proibido para menores de 18 anos” must remain visible on every page and communication.
• Addiction warning messaging must occupy at least 10% of an advertisement’s size or length. The rules therefore set a defined quantitative requirement rather than asking only for a visible warning. Affiliates must also provide a footer link to support resources and a responsible gambling page without promotional material.

Denmark Gambling Affiliate Compliance

Denmark gambling affiliate compliance falls under the Danish Gambling Authority (Spillemyndigheden). Denmark affiliate compliance rules contain precise geographical and language requirements. Affiliates must geotarget advertising and use the appropriate language for the autonomous region covered by an operator’s license. A license for mainland Denmark therefore does not automatically permit identical content aimed at the Faroe Islands or Greenland.

Distinctive restrictions under the QMRA Denmark framework:

• Affiliates cannot advertise an operator on social media without that operator’s explicit permission.
• The rules prohibit direct marketing, including email newsletters, regardless of consent.
• Affiliates cannot promote bonus offers unless at least 100 consumers can access them, which prevents narrowly targeted individual offers.
• The StopSpillet helpline and ROFUS self-exclusion register must appear with the correct logo and attribution.
• Content must discourage gambling with credit or borrowed money and limit odds and game-rule information to factual descriptions.

The Danish Gambling Authority’s own site serves as the primary reference for ROFUS self-exclusion branding requirements. Incorrect use of the logo can itself create a compliance problem.

Estonia Gambling Affiliate Compliance

Estonia gambling affiliate compliance falls under the Estonian Tax and Customs Board (Maksu- ja Tolliamet), which also publishes the official list of legally licensed operators. Estonia affiliate compliance places particularly narrow limits on promotional language and tone, see a short overview below.

• The rules prohibit superlatives and calls to action such as “play now,” “win,” and “fast payout”.
• Affiliates cannot describe individual games, publish odds or invite readers to participate.
• Every gambling-related page must contain warning text in both Estonian and English, not only in the main local language.
• The standard rules also apply: affiliates cannot promote unlicensed operators, target self-excluded people or omit factual information about gambling risks.

These restrictions go beyond the general prohibition on exaggeration found in many other QMRA markets. Content prepared under Estonian Tax and Customs Board gambling requirements therefore needs close review for promotional wording as well as factual accuracy.

Germany Gambling Affiliate Compliance

Germany gambling affiliate compliance has operated under the Gemeinsame Glücksspielbehörde der Länder (GGL) since 2023. The joint authority supervises all 16 federal states and replaced the earlier fragmented state-level system. Germany affiliate compliance rules under QMRA include:

• Affiliates cannot link to an unlicensed operator or display its URL, even when they do not otherwise promote that operator.
• The rules prohibit high-pressure sales techniques and specifically restrict countdown-style advertising because it can encourage impulsive decisions.
• Affiliates must provide support information in German, including a national mental health helpline, addiction assistance and GGL self-exclusion options.
• Content cannot encourage a self-excluded person to resume gambling in any form.

There is some disagreement over the GGL’s progress against illegal gambling. The regulator has publicly claimed gains against the illegal market, though industry commentary has pushed back on how much has genuinely been displaced. That disagreement adds context when assessing enforcement in cases that fall close to the regulatory boundary.

Greece Gambling Affiliate Compliance

Greece gambling affiliate compliance falls under the Hellenic Gaming Commission (HGC/EEEP). The minimum age is 21 rather than 18. Several advertising and targeting requirements follow directly from that higher threshold.

Regulator	Age threshold	Self-exclusion	Standout restriction
HGC / EEEP	21+	e-ASSOS platform	RNG games cannot be advertised at all

Greece affiliate compliance requirements:

• The rules ban influencer partnerships when the influencer’s audience skews under 21 or the content trivialises gambling risks.
• Affiliates cannot directly advertise RNG games, including slots and similar products, on websites or social media.
• Every advertisement must carry a reference to the HGC/EEEP.
• Affiliates must link to the e-ASSOS self-exclusion platform and cannot target minors, people under 21, or individuals affected by addiction or self-exclusion.

The Commission has recently stated that it is strengthening its taskforce against black-market operators. This provides relevant enforcement context when affiliates assess campaigns that may approach the limits of the rules.

Hungary Gambling Affiliate Compliance

Hungary gambling affiliate compliance currently falls under the Supervisory Authority of Regulatory Affairs (SZTFH). The regulatory position remains unsettled. As of late 2026, there is active political discussion in Hungary about scrapping the SZTFH altogether. Hungary affiliate compliance may therefore face more near-term change than most of the other 18 markets covered here.

The standard requirements include 18+ warnings, a prohibition on guaranteed-winnings claims and restrictions on suggesting that skill influences games of chance. Hungary also demands a strict separation between responsible gambling information and promotional material:

• Pages containing responsible gambling information must carry zero promotional material or affiliate links, rather than merely limiting the amount of promotion shown.
• Affiliates must provide a link to Hungary’s self-exclusion platform.
• Marketing cannot target minors or vulnerable groups under any framing.

Italy Gambling Affiliate Compliance

Italy gambling affiliate compliance falls under the Agenzia delle Dogane e dei Monopoli (ADM). The Italian rules restrict several advertising methods that affiliates commonly use in other regulated markets.

• No bonus advertising, no direct links to operator websites, and no use of influencers, celebrities, or public figures at all. The rules prohibit these activities outright instead of allowing them under additional conditions.
• Affiliates cannot advertise sports betting, separately from the general licensing requirement.
• Content must state win percentages, whether per game or in aggregate. Copy must also remain in a “neutral and factual manner” and avoid encouraging excessive or impulsive gambling.
• Every page must contain a prominent 18+ warning and a link to ADM-approved self-exclusion resources.

ADM affiliate rules sit alongside regular enforcement against unauthorised websites. In one order issued in mid-2026, the agency blocked 190 unauthorised gambling sites in a single order in mid-2026. That action illustrates the scale at which ADM can use website blocking.

The Netherlands Gambling Affiliate Compliance

Netherlands gambling affiliate compliance runs most directly through KVA (Keurmerk Verantwoorde Affiliates), QMRA’s Dutch quality mark. Unlike the other 18 markets, QMRA does not present the Netherlands primarily through a separate government framework page. Affiliates can apply for KVA status directly through kva.nl.

The underlying regulatory obligations remain substantial. In practice, Netherlands affiliate compliance relies on the Kansspelautoriteit (Ksa)‘s advertising code and the CRUKS self-exclusion register. KVA membership reflects those requirements.

• The Ksa has been escalating its crackdown on illegal gambling marketing, including tighter supervision ahead of the Dutch sports sponsorship ban.
• CRUKS self-exclusion checks remain a core requirement even though QMRA does not specifically name CRUKS on its public Netherlands page.

Norway Gambling Affiliate Compliance

Norway gambling affiliate compliance operates within a closed monopoly market. Affiliates may promote only Norsk Tipping, Norsk Rikstoto and the operator responsible for the annual National Poker Championship. Even casino-style sub-brands run by Norsk Tipping, including Kong Casino and Bingoria, fall outside that permitted list. A connection with Norsk Tipping therefore does not automatically allow affiliates to promote a particular product.

Norway affiliate compliance also places an active obligation on affiliates rather than limiting the rules to prohibited promotion:

“The affiliate shall not assist or facilitate the participation of Norwegian citizens in unlicensed gambling offers.”

QMRA’s Norway framework requires affiliates to cooperate with licensed operators when countering recruitment by unlicensed competitors, rather than simply avoiding promotion of those competitors. The rules also prohibit direct marketing. The regulator, Lottstift (Lotteritilsynet), takes enforcement action involving the monopoly operator itself as well. It recently upheld a fine against Norsk Tipping over a botched Eurojackpot process, showing that enforcement does not focus only on offshore operators.

Ontario (Canada) Gambling Affiliate Compliance

Ontario gambling affiliate compliance applies to Canada’s only fully open and competitive iGaming market. Two bodies divide the main responsibilities. The Alcohol and Gaming Commission of Ontario (AGCO) registers operators, while iGaming Ontario manages the commercial relationship with them.

Regulator	Age threshold	Market type
AGCO + iGaming Ontario	19+	Open, competitive

Ontario affiliate compliance rules extend beyond a basic prohibition on promoting unlicensed operators:

• Affiliates cannot rate unlicensed operators, give them calls to action, advertise bonuses for them or link directly to them, even when the surrounding reference remains neutral and factual.
• The rules prohibit claims that players can influence outcomes except where a game genuinely involves skill, such as poker.
• Sites must make self-exclusion tools, gambling-harm information and resources for setting financial or time limits accessible from every page, rather than only through a dedicated responsible gambling page.

Poland Gambling Affiliate Compliance

Poland gambling affiliate compliance sits with the Ministry of Finance, whose gambling framework page describes the licensing system. Polish rules prohibit advertising for several gambling categories altogether instead of permitting promotion under tighter wording requirements.

• The rules prohibit advertising for roulette, card games, dice games, betting and gaming machines.
• Even objective coverage of these game types cannot contain calls to action or graphics.
• Messaging cannot associate gambling with relaxation, solutions to financial problems, attractiveness, success or professional achievement.
• Responsible gambling messaging must address gambling risks, the legal consequences of illegal gambling and the permits under which betting takes place. This creates a more specific disclosure requirement than a general addiction warning.

The new regulations tightening Polish Ministry of Finance gambling rules warrant a separate legal review before launching a campaign in Poland. Restrictions that apply to entire game categories differ materially from the rules affiliates may encounter in other markets.

Romania Gambling Affiliate Compliance

Romania gambling affiliate compliance falls under the Oficiul Național pentru Jocuri de Noroc (ONJN). The usual licensing and 18+ requirements apply, alongside the prohibition on guaranteed-income claims. Affiliates must provide a link to ONJN’s Autoexcludere self-exclusion system together with contact details for support organisations. As in Hungary, responsible gambling pages cannot contain promotional material or affiliate links.

Romania affiliate compliance requirements have also changed recently. Regulators closed a loophole that had let some self-excluded players keep gambling through workarounds. Linking to ONJN Autoexcludere self-exclusion remains necessary, but affiliates also need to follow changes to the way the underlying system operates.

Spain Gambling Affiliate Compliance

Spain gambling affiliate compliance falls under the Dirección General de Ordenación del Juego (DGOJ). Spain affiliate compliance places considerable emphasis on the visual and structural separation between advertising and editorial content, rather than regulating wording alone.

• Gambling advertisements must carry the label “publicidad” or “publi” and appear in sections physically separated from the site’s main content.
• Affiliates cannot use personal testimonials or gambling experiences, whether their own or another person’s, in advertising.
• The required warning line appears below.
• Age verification must specifically restrict access to advertising sections instead of operating only as a general site-level measure.

“Juega con responsabilidad, sin diversión no hay juego.”

The DGOJ has stated that it is reinforcing its fight against illegal gambling and strengthening player protection. This matters particularly in Spain because compliance depends partly on a site’s structure and presentation, not only on the wording of individual advertisements.

Sweden Gambling Affiliate Compliance

Sweden gambling affiliate compliance falls under Spelinspektionen. Sweden affiliate compliance rules focus closely on exaggerated, promotional and potentially misleading claims:

• Affiliates cannot state or imply that gambling is “quick or easy to win.”
• Content cannot suggest that player skill influences outcomes in chance-based games.
• Affiliates cannot describe an offer as “free, the best, cheapest, or on sale.”
• Each placement must clearly disclose both affiliate status and the operator’s license status rather than relying on one general disclosure elsewhere on the site.

An independent government audit of Spelinspektionen’s market supervision provides an external assessment of how supervision functions in practice. Affiliates can read it alongside the regulator’s own enforcement information.

United Kingdom Gambling Affiliate Compliance

UK gambling affiliate compliance falls under the Gambling Commission. Its rules restrict the way affiliates connect gambling with financial, personal or social benefits:

Content cannot portray gambling as a way to “solve financial problems, solve personal problems, improve personal qualities or provide public acceptance.”

A separate age-related rule under UK affiliate compliance applies to influencers and sponsored talent. They must be 25 or older, rather than simply meeting the general 18+ gambling threshold. This creates an additional five-year margin intended to reduce advertising appeal among younger adults. Email marketing requires double opt-in, while social media placements must use age-targeting filters wherever the platform provides them.

The Gambling Commission publishes details of enforcement actions, including substantial financial penalties. One recent example is a £10m fine against online operator Platinum Gaming Limited. Publishing these decisions makes it easier to track UK enforcement outcomes over time.

United States Gambling Affiliate Compliance

USA gambling affiliate compliance does not operate under one federal gambling regulator. Individual states set and enforce gambling law, so the description “licensed in the US” does not provide enough information for a compliance check. USA affiliate compliance requires affiliates to confirm that an operator holds a license in the specific state they target. A New Jersey license, for example, gives no authority to market that operator to a Nevada or Texas audience. The legal age is generally 21, or the relevant state minimum where another threshold applies.

• Affiliates may discuss offshore or unlicensed platforms only in factual, non-endorsing terms and cannot present them as beneficial or safe.
• Sites must provide a link to the National Council on Problem Gambling helpline.
• Affiliates cannot use false endorsements from government bodies or operators.

State gambling license USA enforcement remains active but varies considerably between jurisdictions. Federal authorities have repeatedly received requests to act against offshore operators. A live map tracking state-level enforcement action against illegal gambling sites shows how widely enforcement activity differs from one state to another.

Markets with broader structural restrictions

Four markets apply restrictions that affect entire categories of normal affiliate activity rather than simply imposing tighter conditions on promotional wording. Their rules can therefore change the structure of a campaign, not just the copy used within it.

Market	What is blocked outright
Norway	Only three named operators may be promoted at all
Italy	No bonuses, no influencers, no direct operator links
Poland	Entire game categories cannot be advertised
Belgium	Promotion is largely confined to paid search

For campaign planning, these four markets therefore warrant separate treatment because their rules prohibit activities that other jurisdictions may permit under specific conditions.

Regulatory change also deserves separate attention from routine compliance requirements. Hungary is currently discussing the possible closure of its regulator, while Brazil’s framework only took effect in 2025 and remains relatively new.