QMRA for affiliates with a focus on Switserland

QMRA is available for your country! Below, you can find the specific QMRA code which our consultants use to conduct the compliance procedures:

The practices described below are specifically aimed at online casino affiliates who focus on entering into partnerships with in Switserland licensed gambling providers. The online casino affiliate is required to comply with all the points below.

1. Channelling objectives

• The affiliate shall only promote online casinos that are authorised to offer online casino games in Switzerland. This means a Swiss land-based casino whose concession the Federal Council has extended to online games and whose games have been approved by the Federal Gaming Board (ESBK), as shown on the list of casinos with an online platform published by the ESBK.
• The affiliate shall only promote online lotteries and sports betting offered by Swisslos or Loterie Romande, which hold an operator authorisation and game authorisations from the Intercantonal Gambling Supervisory Authority (Gespa).
• The affiliate shall state, for each promoted online casino, the Swiss land-based casino under whose concession it operates.
• Unauthorised operators may only be mentioned in objective content, without bonuses, calls to action, ratings, links or any suggestion that playing with them is desirable.
• The affiliate shall not facilitate access to unauthorised operators, for example by explaining how to circumvent the access blocking by changing DNS settings or using a VPN.

2. Responsible advertising

• The affiliate shall not direct advertising at minors, directly or indirectly, and shall use age targeting on social media and in paid advertising where possible.
• The affiliate shall display the minimum age of 18 on every webpage and social media post, together with a responsible gambling message.
• The affiliate shall not use persons, characters or content that particularly appeal to minors.
• The affiliate shall not direct advertising at excluded or at-risk persons and shall not discourage exclusion.
• Direct marketing is only sent with prior consent and always offers an easy opt-out. The affiliate shall not use telephone sales or push messages based on the location of a mobile device.

3. Careful and balanced design

• The affiliate shall be clear and accurate about the nature, risks and odds of a gambling offer and shall not mislead. In particular, the affiliate shall not give distorted information about the chances of winning or the possible winnings, shall not present exceptional wins as typical, and shall not make incorrect or misleading statements about an operator, its games or its conditions, such as payout rates, payment and withdrawal terms or licence status.
• The affiliate shall not suggest that knowledge, skill or other qualities of the player influence the chance of winning where the nature of the game does not support this, that playing longer or more often increases the chance of winning, or that further play is a way to recover losses.
• The affiliate shall not use intrusive or coercive tactics, such as countdowns or high-pressure sales language.
• The affiliate shall not describe gambling as free or risk free, shall not downplay any fees or charges associated with gambling and shall communicate the conditions of bonuses and free games clearly.
• The affiliate shall not encourage excessive or irresponsible gambling, present gambling as a lifestyle, or present it as a solution to financial or personal problems or an alternative to employment.
• The affiliate shall not combine gambling content with advertising for loans or other credit.
• The affiliate may only display free demo versions of games offered by operators authorised in Switzerland, provided they are clearly labelled as free demos without real-money play, have the same features as the real-money game and are not linked to unauthorised operators. The affiliate shall not otherwise give the impression that games can be played for money on its own website.

4. Contributing to responsible gaming

• The affiliate shall provide a responsible gambling page, accessible from every webpage and available in every language of the website, with information on:
  • how games work and common misconceptions;
  • lower risk gambling and responsible gambling tools;
  • gambling harms;
  • financial and time-based gaming limits and exclusion (Spielsperre);
  • support services, including the national helpline 0800 040 080, regional counselling services, self-assessment and play management tools.
• Responsible gambling content shall not contain calls to action.