Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. Aftonbladet is a QMRA member, compliant with our SE Code. This means that Aftonbladet is compliant with the following:

1. Channelling Objectives:

Members are required to advertise only SE-licensed operators. They must not use any brand imagery, call-to-actions, or make references to the websites or offers of unlicensed operators.

2. Responsible Advertising: 

Members are required to clearly display an 18+ age restriction across all platforms and apply age targeting on social media. They are prohibited from involving minors in any way when marketing games of chance. Members must also not influence excluded individuals, encourage them to play, or dissuade anyone from opting for self-exclusion.

3. Careful and Balanced Design:

Members must ensure that their advertisements are fully transparent regarding the nature, mechanics, prizes, risks, and odds associated with the offer. Therefore, the member must clearly specify their role or activities. The license status of the operator, the games of chance being offered, and an avoidance of any encouragement toward excessive or irresponsible gambling must also be clearly stated.

4. Preventing Deception:

Members must provide transparent information about the risks involved in gambling for money. They should also offer resources and guidance for addressing gambling addiction or the risk of developing one. This should always include the national support helpline for gambling addiction, contact information for organizations that provide further assistance, self-exclusion options, and details about the Swedish Gambling Authority.

Aftonbladet and Responsible Gambling 

QMRA members attach great importance to responsible gambling and addiction prevention. The website you visited offers information on responsible gambling that is relevant to your country. QMRA Compliance Officers have confirmed the accuracy of the information on the website you visited. If you need help or further information on responsible gambling, the website you visited will provide it. We also provide more insights on our responsible gambling page.

Regular checks on Aftonbladet

To make sure the website you visited always lives up to the QMRA Code, QMRA Compliance Officers will carry out regular reviews. Once a year, a QMRA member will receive a full report for recertification. Reports can contain feedback. After the feedback has been addressed, a QMRA Compliance Report will be shared with the member. Reports are based on the most updated versions of the Country Codes.