Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. Better World Casinos is a QMRA member, compliant with our UK Code. This means that Better World Casinos is compliant with the following:
1. Channelling Objectives:
Members shall only advertise UK-licensed operators. They must remain objective and factual without promoting participation, when discussing unlicensed operators.
2. Responsible Advertising:
Members can only use marketing activities when ensuring they are aimed at adults over 18 and must use age targeting on social media. They must clearly display an 18+ age restriction on all platforms and avoid targeting vulnerable groups of people. Only individuals aged 25 or above can be used when using sponsorships or influencers in advertising.
3. Careful and Balanced Design:
Members must design advertisements that do not create a sense of urgency, promote irresponsible gambling or encourage impulsive decisions. Gambling should not be depicted as a solution to financial or personal problems.
4. Preventing Deception:
Members must not omit critical details about gambling offers or mislead consumers. Transparency is required in all marketing activities, with clear disclosure of all relevant information.
5. Contributing to Responsible Gaming:
Members must arrange dedicated pages providing clear information on responsible gambling on which no advertising can be displayed, offering resources for gambling addiction help and reference the Gambling Commission’s website.
Better World Casinos and Responsible Gambling
QMRA members attach great importance to responsible gambling and addiction prevention. The website you visited offers responsible gambling information relevant to your country. QMRA Compliance Officers have verified the accuracy of the information provided on the website you visited. If you feel you need assistance or more details on responsible gambling, the website you visited will provide this. We also offer more insights on our responsible gambling page.
Regular checks on Better World Casinos
To ensure the website you visited consistently aligns with the QMRA Code, QMRA Compliance Officers will conduct regular inspections. Once a year, a QMRA member will be given a full report for recertification. Reports can contain feedback. After the feedback is processed, a QMRA Compliance Report will be shared with the member. Reports are based on the most updated versions of the Country Codes.
