Brazil opened its licensed betting market on 1 January 2025. Eighteen months later, the government focused more closely on those promoting that market. Two federal ordinances published in July 2026 now extend legal responsibility across the betting advertising chain, including affiliates involved in promoting licensed operators. For review sites, the Brazil betting advertising rules determine which brands they may link to and what each banner must display. Meanwhile, senators are considering whether affiliate content should remain permitted at all.
Brazil betting advertising rules: the July 2026 overhaul
July 2026 brought no rewrite of the betting law itself. Instead, two ministries exercised their regulatory powers to tighten betting advertising requirements. One instrument sets requirements for advertising content. The other establishes who bears responsibility for that advertising.
Two ordinances published on the same day
On 10 July 2026, Brazil’s official gazette published two new ordinances covering fixed-odds betting advertising. Portaria SPA/MF No. 1,964, dated 3 July, was the first. It came from the Secretariat of Prizes and Bets (SPA) at the Ministry of Finance. The second was Interministerial Ordinance MF/SECOM/MJSP No. 73. Finance, Social Communication, and Justice and Public Security ministers signed the instrument.
According to the Ministry of Finance announcement, both measures broaden the responsibility of licensed operators. Crucially, they also cover parties involved in distributing their advertising. At that point, 85 companies held SPA authorisation to operate in the regulated market. The Secretariat of Prizes and Bets publishes their names, brands and domains on an official list. That list now has a more important compliance function. Under the new rules, every advertiser in the chain must use it as a verification point.
Warnings that fill a tenth of every ad
Ordinance 1,964 requires every fixed-odds betting ad to display one of three official warnings. Each begins with “Ministério da Fazenda adverte”, meaning “the Ministry of Finance warns”. Two messages warn that betting can cause addiction or financial loss. The third states that a bet is not an investment. In addition, each warning must run horizontally and remain clear and legible. It must occupy at least 10 percent of the ad area. These requirements took effect on 17 July 2026. For affiliates, the wording has a direct practical consequence because the ordinance applies to all fixed-odds betting advertising without creating an exception for affiliate formats. On a reasonable reading, affiliate banners and bonus tables therefore also need to carry the warning.
| Instrument | Status | Core requirement | Who it binds |
|---|---|---|---|
| Law 14.790/2023 | Enacted 29 December 2023 | Legal basis for licensed fixed-odds betting and its advertising limits | Operators, with advertising duties extended by regulation |
| Ordinance SPA/MF 1,231/2024 | Published 1 August 2024 | Defines affiliates, makes operators jointly liable, requires written contracts in Portuguese | Operators and their affiliates |
| Interministerial Ordinance 73/2026 | In force since 10 July 2026 | Prior verification, prohibited practices, consumer law enforcement | Everyone in the advertising chain, affiliates included |
| Ordinance SPA/MF 1,964/2026 | In force since 17 July 2026 | Official warning covering at least 10 percent of each ad | All fixed-odds betting advertising |
| CONAR Annex X (revised) | Approved 27 August 2026 | Accreditation and monitoring of influencers and affiliates | Advertisers under self-regulation |
| Bill 2.470/2026 | Committee stage, not law | Near-total ban on betting marketing, affiliate content included | Proposed only |
Why affiliates now share liability under Brazil betting advertising rules
Brazilian regulation already addressed affiliates before 2026. The significant change concerns how liability reaches them. Previously, exposure operated mainly through the licensed operator. Affiliates now have duties that apply directly to their own conduct.
The starting point: joint liability under Ordinance 1,231
These marketing partners were already within the regulator’s scope before July. Ordinance SPA/MF No. 1,231 of 31 July 2024 defined an affiliate for regulatory purposes. The definition covers anyone advertising for an operator in exchange for compensation linked to results. That compensation need not be financial. Relevant triggers include players recruited or the amounts they deposit. The ordinance also made operators jointly liable for affiliate advertising. Furthermore, operators must sign written contracts with their affiliates in Portuguese. Those contracts must state whether subcontracting is permitted. Operators must make the agreements available to the SPA, as São Paulo firm Baptista Luz noted. Under this framework, however, liability still operated mainly through the operator and its contractual control of affiliates.
What changed in July: a duty of your own
Ordinance 73 brings the regulatory obligation directly to the affiliate. Article 2 covers operators and anyone who produces or promotes betting advertising. It also covers parties involved in sponsoring, publicising or placing ads, among other activities. Lawyers at TozziniFreire, writing for SBC News, interpret the provision as covering affiliates alongside other advertising participants.
Article 6 then introduces a prior verification duty. Before publication, each participant must confirm that the advertiser is an authorised operator. The SPA’s official list provides the reference for this check. Verification covers the operator’s name and brand, together with the web addresses used for betting. Each participant must also retain the advertiser’s name, CNPJ company number and authorisation number. Furthermore, the affiliate’s interface must display the required advertiser details clearly and accessibly. As a result, affiliates must now perform the licence check themselves as a legal compliance task.
What Brazil betting advertising rules prohibit for affiliates
Article 4 of Ordinance 73 identifies conduct that breaches the Consumer Defence Code and betting law. The list is expressly non-exhaustive. Several provisions have particular relevance for review, tipster and comparison sites.
Links, codes and brands of unlicensed operators
Some provisions in Article 4 apply directly to practices commonly used by gambling affiliates. For example, the ordinance prohibits content promoting an unauthorised operator. It also prohibits displaying that operator’s name or digital identifiers, including its domain. Hyperlinks and affiliate links leading to an unauthorised operator’s channel are prohibited as well. The same restriction covers promo codes and QR codes. Furthermore, promoting a brand or domain absent from the official list constitutes a breach.
This requirement matters when a site still links to an operator’s old or alternative domain. A licensed operator can therefore create a compliance issue when the destination address is not listed.
Tips, predictions and winning bets
The ordinance also regulates editorial material positioned close to advertising. It prohibits betting strategies and predictions placed near an advertisement. Match analysis falls within the same restriction. The relevant test is whether that proximity could encourage a reader to make a particular bet. Similarly, the ordinance prohibits displays of winning bets, including payouts presented in cash. This provision has particular significance for tipster sites and match preview pages. A preview article may remain lawful when published independently. However, placing the same material beside an operator banner could breach Article 4.
Minors, vulnerable groups and enforcement
Betting advertising directed at children or adolescents now qualifies as abusive under consumer law. This includes content featuring minors or using elements with particular appeal to under-18s. The restriction also covers advertising on sites or in venues mainly used by young people.
Enforcement operates through two independent routes. The National Consumer Secretariat (Senacon) acts under the Consumer Defence Code. Meanwhile, the SPA enforces the betting law. A final sanction can also prompt a review of the offender’s Midiacad registration. Midiacad is the national register of advertising placement agents. Under the betting law, fines can reach BRL 2 billion, as iGB notes. The ordinance also requires app stores and social networks to keep betting ads away from minors’ accounts.
Self-regulation and the next round of restrictions
The ordinances may not mark the end of the regulatory changes. Within two months, the advertising industry revised its code. A Senate committee also supported a substantially stricter bill.
CONAR tightens Annex X
Brazil’s advertising self-regulator moved in a similar direction several weeks later. On 27 August 2026, CONAR’s Content Council approved an updated Annex X of the Brazilian Advertising Self-Regulation Code. It also adopted a new self-regulatory framework for betting advertising. The revision creates an accreditation programme for influencers and affiliates, law firm Kasznar Leonardos reports. Their posts will also face monitoring. Furthermore, the revised rules align their risk warnings with Ordinance 1,964. They strengthen measures against advertising for illegal sites as well. CONAR decisions do not have the force of law. However, Article 10 of Ordinance 73 expressly preserves self-regulation alongside state enforcement. A CONAR complaint can therefore proceed alongside a Senacon or SPA procedure.
Bill 2.470/2026 and the prospect of a near-total ban
The most extensive proposed restriction has not become law. On 2 September 2026, the Senate Science and Technology Committee approved Bill 2.470/2026. Senator Damares Alves and six other senators wrote it. The version approved by the committee was a substitute text from rapporteur Alessandro Vieira. It also requested urgent consideration by the full Senate.
As iGB reports, the approved text would prohibit betting marketing through almost every channel. The listed channels include websites and blogs, alongside forums and search engines. Affiliate content is expressly named, as are tipsters and comparison sites. The proposal would also remove bonuses, free bets and other promotional schemes. Furthermore, it creates a new crime of promoting unauthorised operators. The proposed offence carries one to five years in prison.
Federal officials have expressed doubts about blanket advertising bans. In March 2026, SPA deputy secretary Daniele Correia Cardoso opposed an earlier total-ban bill. She argued that licensed advertising helps consumers distinguish legal operators from illegal ones. Other regulators have taken different approaches to this issue. Italy, for example, imposed extensive restrictions on operator advertising in 2018. However, it did not prohibit neutral comparison content, as explained on our Italy market page. The Brazilian bill would extend the restriction to the comparison model itself.
A pre-publication routine under Brazil betting advertising rules
Until the Senate decides, the July ordinances set the Brazil betting advertising rules currently in force. For affiliates, those requirements translate into several checks before a Brazilian page goes live.
Before the page goes live
Begin with the SPA list. Confirm the company name and exact domain behind every link, button and promo code before approving the page for publication. Check the brand as part of the same review. Then retain a dated record of the lookup with the operator’s CNPJ and authorisation number. The page must also display the operator’s identification and authorisation number where visitors can see them. Each commercial element requires one of the three Ministry of Finance warnings. In addition, the warning must occupy at least 10 percent of that element’s area. Keep match previews and odds analysis on separate pages away from operator banners. Finally, remove displays of winning bet slips and material presenting betting as extra income.
Where QMRA comes in
Ordinance 73 makes this process a legal duty under the Brazil betting advertising rules. However, it does not provide affiliates with a mechanism for evidencing compliance. An independent review can provide that record when operators request evidence of partner checks. QMRA assesses Brazilian affiliate sites against the requirements described above. The review covers domain matching against the SPA list, warning placement and the 18+ notice. Sites that pass receive a written report for sharing with operators.
Our Brazil market page sets out the full code applied in this jurisdiction. For background on the commercial model, see Gambling Affiliation: How does it work?. We explain each review stage on How does it work. Affiliates seeking an assessment can submit their Brazilian site.
