The online casino market in Brazil is one of the youngest legalised markets in the world. Officially opening on the 1st of January 2025, the market has amassed huge interest. This interest does not only consider players but also parties that want to benefit from the resent opening of the market, such as affiliates.
But why is interest in the Brazilian casino market from affiliates skyrocketing? What do online casino affiliates have to gain from operating in this market? Read along in this article from QMRA to find out!
Why is the Casino Brazil market so interesting?
New markets are always interesting as they present new opportunities. For legit online casino affiliates legal gambling markets are their bread and butter. In markets that are just opening casinos will be looking for opportunities to make their brand known to the public. Online affiliation is one of the ways to make this happen. In new markets new contacts and most importantly new contracts can be made.
But what is casino affiliation for the Brazil market?
Affiliation within the online casino market is also called iGaming affiliation, with iGaming referring to online gambling. Affiliates operating in this branch can earn money by referring (possible) players to online casinos. Based on the form of revenue the affiliate and casino agreed upon the affiliate receives a certain commission. In short there are three types of commission:
- Cost per acquisition
- Cost per click
- and, revenue share
Cost per acquisition
Cost per acquisition as a form of commission is based on the player creating an account with the online casino. Most of the casinos also require that the player does a deposit, before the affiliate can receive a commission. Commission can be a fixed amount per player or an amount based on the deposit made.
Cost per click
Cost per click is a far simpler form of creating revenue. to send possible players to the casino, you will use an affiliate link. This link registers when someone clicked on it and if it is a unique click, meaning that the person has not clicked on it before. When this is not the case and the redirect is succesful, the affiliate receives a commission. This commission is far lower than the other options as conversion has not yet happened.
Revenue share
Revenue share is often the most wanted form of commission. The redirected player also needs to perform the most steps before commission can be paid. It is not enough to create an account an make a deposit. The player must also actually play and lose money. Money lost is counted as revenue for the casino and the affiliate gets a share. 30% revenue share is quite normal in the online casino branch. Having a few high rollers can make a month or even a year very succesful.
But why the interest in Brazil?
We already explained that Brazil as a beginning market makes for new opportunities. As online casinos try to get a foothold, they are more willing to grant better deals especially if their projections for the forseeable future are good. When the affiliate already has a succesful brand and portfolio under its name this counts as an extra plus.
Large population, larger opportunities
Also don’t forget that Brazil is a big country with the population to match. In total around 210 million people life there. Around 50 million are under age and can’t play at an online casino. Meaning that 160 million people possibly can play at online casinos. Of course the number will be a bit lower, as some will be to old and others just never will, but even if the number is lowered to 125 million it is still an insanely large market.
Such a large market is a great opportunity for online casino and affiliates to create new revenue streams, hence the popularity of the Casino Brazil market.
Legit affiliations that only promote the legal gambling offer are very important to the overall trust of the branch. Therefor always visit and work with an affiliate which has received the QMRA seal of approval. This ensures that the affiliates uphold the highest standards for compliance to the Brazilian market!
