Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. CasinoDetective is a QMRA member, compliant with our UK Code. This means that CasinoDetective is compliant with the following:
1. Channelling Objectives:
Members are to advertise only UK-licensed operators, and when discussing unlicensed operators, they must remain objective and factual without promoting participation.
2. Responsible Advertising:
Members must clearly display an 18+ age restriction on all platforms, use age targeting on social media, avoid targeting vulnerable groups, and ensure all marketing is aimed at adults over 18. Sponsorships or influencers used in advertising must feature individuals aged 25 or above.
3. Careful and Balanced Design:
Members must design ads that do not create urgency, encourage impulsive decisions, or promote irresponsible gambling. Gambling should not be depicted as a solution to financial or personal problems.
4. Preventing Deception:
Transparency is required in all marketing activities, with clear disclosure of all relevant information. Members must not mislead consumers or omit critical details about gambling offers.
5. Contributing to Responsible Gaming:
Members must provide clear information on responsible gambling, offer resources for gambling addiction help, and reference the Gambling Commission’s website, ensuring no advertising appears on these informative pages.
CasinoDetective and Responsible Gambling
QMRA members attach high value to responsible gambling and addiction prevention. The website you visited, offers information on responsible gambling which is relevant for your country. QMRA Compliance Officers have checked the website you visited on the accuracy of provided information. If you feel you need help or more information on responsible gambling, the information on the website you visited will provide this. We offer you more insights as well on our responsible gambling page.
Regular checks on CasinoDetective
To make sure that the website you visited always lives up to the QMRA Code, QMRA Compliance Officers will conduct regular checks. Once a year, a QMRA member will receive a full report for a recertification. Reports can contain feedback. When the feedback has been processed, a QMRA Compliance Report will be shared with a member. Reports are based on the most updated versions of the Country Codes.
