Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. CasinoHawks is a QMRA member, compliant with our UK Code. This means that CasinoHawks is compliant with the following:
1. Channelling Objectives:
Members can only advertise UK-licensed operators. When discussing unlicensed operators, they must remain objective and factual without promoting participation in any form.
2. Responsible Advertising:
Members must clearly display an 18+ age restriction on all platforms, ensure all marketing activities are aimed at adults over 18 and use age targeting on social media. They must avoid targeting vulnerable groups. Sponsorships or influencers used in advertising must can only feature individuals aged 25 and above.
3. Careful and Balanced Design:
Members can not design ads that create a sense of urgency, promote irresponsible gambling, or encourage impulsive decisions. Gambling can not be depicted as a solution to financial or personal problems.
4. Preventing Deception:
All marketing activities need to be transparent, clearly disclosing all relevant information. Members shall not mislead consumers or omit details which are critical to gambling offers.
5. Contributing to Responsible Gaming:
Members shall provide clear information on responsible gambling, offer resources for gambling addiction help, including referencing the Gambling Commission’s website and ensuring no advertising appears on these informative pages.
CasinoHawks and Responsible Gambling
QMRA members highly value responsible gambling and the prevention of addiction. The website you visited provides information on responsible gambling relevant to your country. QMRA Compliance Officers have ensured the accuracy of the information on the website you visited. If you need help or more details on responsible gambling, the website you visited will offer this. We also provide further insights on our responsible gambling page.
Regular checks on CasinoHawks
To ensure that the website you visited consistently meets the QMRA Code, QMRA Compliance Officers will carry out regular checks. Annually, a QMRA member will receive a comprehensive report for recertification. Reports may include feedback. After the feedback has been addressed, a QMRA Compliance Report will be provided to the member. Reports are based on the most current versions of the Country Codes.
