CPA affiliate program is just one of the options there are to make a living out of affiliation marketing. As a revenue model it is very populair. Using this method can reassure a steady income, however you do need to always be up-to-date and on your feet. The online landscape so ever changing and as an affiliate business you should play into these changes. But what is iGaming affiliation and how do CPA affiliate programs work? Read along to find out!
First of all, what is iGaming affiliation?
iGaming affiliation is in broad strokes no different then ‘normal’ affiliation programs. In essence it is the referal of your visitors to a certain business of product. Where it differs from other affiliation schemes is that the referals are not to buy product X or Y. In the iGaming business you refer visitors to operators of online casinos, trying to get visitors to create an account at that operator.
The iGaming affiliate will generate traffic at their website by creating content and linkbuilding. This in term creates a higher authority level for the website, which makes it rank better in search engines. When someone will for example enter the keywords ‘review casino X’ the affiliate wants a good score on that keyphrase. This is called organic traffic and is creatly beneficial for any iGaming affiliate company. Having a lot of organic traffic will also increase the authority level, possibly further increasing the organic traffic generated.
Content
A smart use of content is imperative for a succesfull iGaming affiliate business. An affiliate should not just be a content machine, there needs to be a strategy behind the content. This has everything to do with the ranking system search engines use. They do not only look at the amount of articles or the length of your content. These days with all kinds of software tools, they can also scan how good a text is written. Same goes if it is written with AI or not.
Content therefor needs to well written and not just available. When you have something to say your authority score can go up. For instance an insightful research article on the compliance efforts of online casinos, will probably grant you a better authority score than just your run of the mill ‘Go to casino X because bonus!’ article. A greeter authority means that an affiliate website will rank higher on search engines. The higher the ranking the more people will find your website when searching for online casinos. Authority score is where the great iGaming affiliates seperate themselves from the good or average iGaming affiliates.
CPA Affiliate Program: One of the best options for iGaming Affiliates
Of course when putting in all the effort for a succesfull iGaming affiliate the goal is to also make that money back and achieve a healthy profit. The Cost per Acquisition (CPA) method might just do that for you.
As the CPA model gives multiple assurances it is one of the best options for iGaming affiliation. A steady stream of income can be generated with this model.
How does CPA work in online gambling?
With the CPA model an iGaming affiliate receives a set compensation for every first depositing player (FDP) they receive. There is one major benefit to this method of compensation. When using this method the affiliate is not reliant on the amount the player loses at the casino, as is the case with other compensation schemes, such as revenue share. The fee your iGaming affiliate website can receive is highly dependend on the amount of traffic you generate and the amount of FDP you deliver. The more you deliver the more you will be able to make per FDP.
The only problem with CPA is that you will not receive any regurring income. This is the case with revenue share. However you can also never have a negative balance sheet and receive nothing. you of course also need a steady stream of visitors and FDP when using this form of compensation. If this is not the case your revenue stream will dry up.
Conclusion
Is an CPA affiliate program the best method for generating revenue as an iGaming affiliate website? Well it can be. If you are able to receive a steady stream of FDP you will be able to make a healthy income from it. Whit great content and a good authority score this should be no problem.
One major thing most that start an iGaming affiliate business overlook is legal compliance. In regulated markets having great legal compliance does not only apply to online casinos but also to affiliates. Being compliant will make your iGaming affiliate worth more and be more appealing to regulated online casinos. It is therefor very important to be able to show that you are compliant with applicable legislation. For this reason QMRA offers compliance checks for multiple markets. When you have passed the compliance checks you will receive a certificate, which you can share with online casinos. This will instantly show them you are compliant with the regulations of a specific market.
