Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. Gamble Ontario is a QMRA member, compliant with our Ontario Code. This means that Gamble Ontario is compliant with the following:
1. Channelling Objectives:
Members are to advertise only licensed operators, and when discussing unlicensed operators, they must remain objective and factual without promoting participation.
2. Responsible Advertising:
Members must clearly display an 19+ age restriction on all platforms, use age targeting on social media, avoid targeting vulnerable groups, and ensure all marketing is aimed at adults over 19. The member shall not aversely influence excluded persons or high-risk persons in a way that may convince or encourage them to gamble, discourage them from self-exclusion or target them in any marketing activity advertising games of chance.
3. Careful and Balanced Design:
Members must advertise gambling clearly, accurately, and transparently, detailing the nature, mechanics, prizes, risks, and odds of the offer without misleading consumers. They are prohibited from suggesting that players can influence the outcome of games of chance, except where skill may apply (e.g., poker or blackjack), or implying that longer play or higher spending increases chances of winning. Aggressive or coercive tactics, such as high-pressure sales or countdown ads, are forbidden. Members must not claim gambling is risk-free, downplay associated costs, or encourage excessive or irresponsible gambling. They are also prohibited from promoting gambling as a solution to financial, personal, or social issues. If offering direct advertising, a simple and accessible opt-out must be provided.
4. Preventing Deception:
Members shall share information and provide access to resources for gambling addiction support. This information must be available on every webpage of the member’s website and must include: how games work and common misconceptions; lower-risk gaming behaviors, including how responsible gambling tools function; gaming-related harms; information about financial and time-based gaming limits and self-exclusion programs; and the range of support services available to players, including specialized resources such as self-assessment and play management tools.
Gamble Ontario and Responsible Gambling
QMRA members attach high importance to responsible gambling and addiction prevention. The website you visited contains responsible gambling information that is relevant to your country. QMRA Compliance Officers have checked the accuracy of the information provided on the website you visited. If you need help or further information on responsible gambling, the website you visited will offer this. We also offer additional insights on our responsible gambling page.
Regular checks on Gamble Ontario
To make sure the website you visited consistently aligns with the QMRA Code, QMRA Compliance Officers will perform regular checks. Annually, a QMRA member will be provided with a detailed report for recertification. Reports might contain feedback. After the feedback has been addressed, a QMRA Compliance Report will be shared with the member. Reports are based on the most current versions of the Country Codes.
