Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provides information for consumers. Guidecasino is a QMRA member, compliant with our BE Code. This means that Guidecasino is compliant with the following:
1. Channelling Objectives:
Members are to advertise BE-licensed operators only. They must remain objective and factual without promoting participation when discussing unlicensed operators. Members shall only advertise for operators by means of (paid) search results within the search program or search function of their website.
2. Responsible Advertising:
Members must clearly display a 21+ age restriction on all platforms and incorporate the warning phrase ‘Gokken kan verslavend zijn. Stop op tijd! Meer info op stopoptijd.be’. the age restriction as well as the warning phrase shall be depicted at the top and in the footer of the website.
3. Careful and Balanced Design:
Members can only create balanced advertising which does not negatively portray those who seek help for addiction, avoid gambling or gamble responsibly. Financially irresponsible gambling behavior shall not be promoted or glorified. Gambling shall not be depicted as an alternative to responsible financial practices or quick way to solve financial problems. The targeting of vulnerable groups must be avoided as well as the targeting of, minors, or excluded individuals in their marketing by the member.
4. Preventing Deception:
Members must be transparent in all marketing activities, with clear disclosure of all relevant information. They must not mislead consumers or omit critical details about gambling offers or imply anything else than a truthful representation of gambling.
5. Contributing to Responsible Gaming:
Members shall provide a Responsible Gambling webpage which delivers information regarding the risks of gambling addiction and tips regarding responsible gambling. Sufficient means and resources for obtaining information and help for gambling addictions should be offered.
GuideCasino and Responsible Gambling
QMRA members place great value on responsible gambling and the prevention of addiction. The website you visited offers information on responsible gambling relevant to your country. QMRA Compliance Officers have checked the accuracy of the information on the website you visited. If you feel you need help or more information on responsible gambling, the website you visited will offer this. We also provide further insights on our responsible gambling page.
Regular checks on Guidecasino
To ensure that the website you visited consistently meets the QMRA Code, QMRA Compliance Officers will perform regular evaluations. Annually, a QMRA member will be provided with a detailed report for recertification. Reports might contain feedback. After the feedback is addressed, a QMRA Compliance Report will be issued to the member. Reports are based on the most updated versions of the Country Codes.
