QMRA strengthens European presence with new Danish partner

Utrecht, 22 July 2025 – The Quality Mark Responsible Affiliates (QMRA) initiative is pleased to announce that iGaming.com (https://igaming.com/) has officially joined its growing network of compliant affiliate partners. The partnership starts with the inclusion of iGaming.com’s Danish portfolio, which will now be reviewed and monitored under the QMRA compliance framework.

This move follows earlier commitments by other major players in the iGaming affiliate industry, including Gentoo Media, Leadstar Media, GameLounge, and as a QMRA Operator, LeoVegas. With iGaming.com now joining their ranks, QMRA continues to build a stronger foundation for responsible and transparent affiliate marketing practices in Europe and beyond.

As part of the onboarding process, QMRA’s compliance team will assess the participating iGaming.com website against the established QMRA Code of Conduct. The partnership reflects mutual confidence and a shared objective: raising the standard of regulatory compliance and responsible marketing in the affiliate sector.

“We are very pleased that iGaming.com has chosen to partner with us. Their decision shows continued momentum in the industry towards credible, structured compliance. It also strengthens QMRA’s ability to advocate for a safe and transparent online gambling environment,” said Steven Vrolijk, spokesperson for QMRA.

Google Core Update – Updated QMRA Member Certificates

In other news, following the latest Google Core Update, which emphasized the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), QMRA is further optimizing its certification standards. Specifically, QMRA certificates will now include a new section titled Company Verification and Relationship with QMRA.

This section confirms that:

QMRA has verified the identity of the organization behind [Website Name] and confirmed that it is an established, demonstrably reliable entity with a registered business. QMRA maintains direct contact with the management of this organization regarding the operation of the website. A contractual relationship exists between QMRA and this company, under which periodic compliance checks are carried out and clear agreements have been made concerning adherence to applicable laws and regulations.

This added transparency helps reinforce the credibility of certified affiliate websites, not just with regulators and partners, but also with search engines increasingly focused on authoritative sources.

German Deposit Limits

Recently, QMRA specialists conducted research related to the overarching deposit limits in Germany.

Germany’s strict deposit limit policy aims to reduce gambling harm, but its rigid framework, exemplified by a €1,000 monthly cap and technical restrictions, may unintentionally drive players toward illegal markets, highlighting the need for data-driven, flexible regulation that balances consumer protection with market realities.

For more information about QMRA and how to become a certified member: application@qmra.eu

Written by Max Paul, LL.B. - Compliance Officer