Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that offer information to consumers. Mr Gamble UK is a member of QMRA and complies with our UK Code. As a result, Mr Gamble UK meets the following requirements:
1. Channelling Objectives:
Members may only advertise UK-licensed operators. When unlicensed operators are discussed, members must stay objective and factual and must not promote participation.
2. Responsible Advertising:
An 18+ age restriction must be clearly shown on all platforms and age targeting must be applied on social media. Members must not target vulnerable groups and all marketing must be aimed at adults over 18. Any sponsors or influencers used in advertising must be aged 25 or over.
3. Careful and Balanced Design:
Ads must not create urgency, encourage impulsive decisions or promote irresponsible gambling. Members must also never present gambling as a solution to financial or personal problems.
4. Preventing Deception:
All marketing activities must be transparent and disclose all relevant information. Members may not mislead consumers or leave out critical details about gambling offers.
5. Contributing to Responsible Gaming:
Members must give clear information on responsible gambling, provide resources for help with gambling addiction and refer to the Gambling Commission’s website. No advertising may appear on these informative pages.
Mr Gamble UK and Responsible Gambling
Responsible gambling and addiction prevention are of great importance to QMRA members. The website you visited provides information on responsible gambling that is relevant to your country, and QMRA Compliance Officers have checked this information for accuracy. If you feel you need help or would like to know more about responsible gambling, you can find this information on the website you visited. Further insights are also available on our responsible gambling page.
Company Verification and Relationship with QMRA
QMRA has verified the identity of the organisation behind Mr Gamble UK and confirmed that it is an established, demonstrably reliable entity with a registered business. QMRA is in direct contact with the management of this organisation about the operation of the website. QMRA and this company have a contractual relationship, under which periodic compliance checks take place and clear agreements have been made on adherence to applicable laws and regulations.
Regular checks on Mr Gamble UK
QMRA Compliance Officers carry out regular checks to ensure that the website you visited continues to meet the QMRA Code. Each year, a QMRA member receives a full report for recertification. These reports may include feedback, and once the feedback has been processed, the member receives a QMRA Compliance Report. All reports are based on the latest versions of the Country Codes.
