Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. Newcasinos is a QMRA member, compliant with our UK Code. This means that Newcasinos is compliant with the following: 

1. Channelling Objectives:

Members shall only advertise UK-licensed operators. When discussing unlicensed operators members must remain objective and factual without promoting participation.

2. Responsible Advertising:

Members can only make use of marketing activities when ensuring they are aimed at adults over 18 and must use age targeting on social media. A clear 18+ age restriction must be shown on all platforms and targeting vulnerable groups of people must be avoided. Only individuals aged 25 or above can be used when using sponsorships or influencers in advertising.

3. Careful and Balanced Design:

Members must design advertisements that do not promote irresponsible gambling, create a sense of urgency, promote irresponsible gambling or encourage impulsive decisions. Gambling should not be depicted as a solution to financial or personal problems.

4. Preventing Deception:

Members must not mislead consumers or omit critical details about gambling offers. Transparency is required in all marketing activities, with clear disclosure of all relevant information.

5. Contributing to Responsible Gaming:

Members must arrange dedicated pages providing clear information on responsible gambling on which no advertising can be displayed, offering resources for gambling addiction help and reference the Gambling Commission’s website.

Newcasinos and Responsible Gambling 

QMRA members attach great importance to responsible gambling and addiction prevention. Responsible gambling information relevant to your country will be offered on the website you visited. QMRA Compliance Officers have verified the accuracy of the information provided on the website you visited. If you feel you need assistance or more details on responsible gambling, the website you visited will provide this. We also offer more insights on our responsible gambling page.

Regular checks on Better Newcasinos

QMRA Compliance Officers will conduct regular inspections, to ensure the website you visited consistently aligns with the QMRA Codes. Once a year, a QMRA member will be given a full report for recertification. Reports can contain feedback. After the feedback is processed, a QMRA Compliance Report will be shared with the member. Reports are based on the most updated versions of the Country Codes.