Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. Sportal is a QMRA member, compliant with our SE Code. This means that Sportal is compliant with the following:

1. Channelling Objectives:

Members are required to advertise only SE-licensed operators. They must not use any call-to-actions, brand imagery or make references to the offers of websites of unlicensed operators.

2. Responsible Advertising: 

Members must apply age targeting on social media and clearly display an 18+ age restriction across all platforms. It is prohibited to involve minors in any way when marketing games of chance. Members must also not influence excluded individuals, encourage them to play, or dissuade anyone from opting for self-exclusion.

3. Careful and Balanced Design:

Members must ensure that their advertisements are fully transparent regarding the mechanics, nature, risks, and odds associated with the offer. The role and activities of the member should therefore be clearly displayed. The license status of the operator, the games of chance being offered, and an avoidance of any encouragement toward excessive or irresponsible gambling must also be clearly stated.

4. Preventing Deception:

Members must provide transparent information about the risks involved in gambling for money. Resources and guidance for addressing gambling addiction or the risk of developing one should be offered. This should at least always include the national support helpline for gambling addiction, contact information for organizations that provide further assistance, self-exclusion options, and details about the Swedish Gambling Authority.

Sportal and Responsible Gambling 

QMRA members attach great importance to responsible gambling and addiction prevention. The website you visited offers responsible gambling information that is relevant to your country. QMRA Compliance Officers have confirmed the accuracy of the information on the website you visited. The website you visited will provide further information on responsible gambling. We also provide more insights on our responsible gambling page.

Regular checks on Sportal

To make sure the website you visited always lives up to the QMRA Code, QMRA Compliance Officers will carry out regular reviews. Once a year, a QMRA member will receive a full report for recertification. Reports can contain feedback. After the feedback has been addressed, a QMRA Compliance Report will be shared with the member. Reports are based on the most updated versions of the Country Codes.