Quality Mark Responsible Affiliates (QMRA) is a Quality Mark for iGaming websites that provide information for consumers. SveaCasino is a QMRA member, compliant with our SE Code. This means that SveaCasino is compliant with the following:

1. Channelling Objectives:

Members are required to advertise only SE-licensed operators. No brand imagery, call-to-actions or make other references to the website or the offer of unlicensed operators shall be used.

2. Responsible Advertising: 

Members must clearly display an 18+ age restriction on all platforms and use age targeting on social media. Minors shall not be used in any form in relation of their marketing of games of chance. Members shall not discourage any person of self-exclusion or influence excluded persons to convince or encourage them to play.

3. Careful and Balanced Design:

Members must ensure their advertisements are perfectly clear in their nature, workings, prizes, risks and odds of the offer. Members must always clearly state their role and activities. The license status of the operator, the games of chance that are offered must also be clearly state. The member must sway from any form of encouragement of excessive or irresponsible gambling behavior.

4. Preventing Deception:

Members must transparently disclose the risks associated with gambling for money. Information about and the means to get help for a (developing) gambling addiction must be clearly offered. The following information should be included; the national support helpline for gambling addiction, the possibility of self-exclusion and information about the Swedish Gambling Authority, parties that offer further assistance with gambling addiction and information on gambling addiction.

SveaCasino and Responsible Gambling 

QMRA members place high importance on responsible gambling and addiction prevention. The website you visited provides information on responsible gambling relevant to your country. QMRA Compliance Officers have confirmed the accuracy of the information provided on the website you visited. If you need help or additional information on responsible gambling, the website you visited will provide this. We also provide more insights on our responsible gambling page.

Regular checks on SveaCasino

To ensure that the website you visited consistently adheres to the QMRA Code, QMRA Compliance Officers will carry out regular inspections. Once a year, a QMRA member will receive a full report for recertification. Reports can contain feedback. After the feedback has been processed, a QMRA Compliance Report will be issued to the member. Reports are based on the most updated versions of the Country Codes.